Nba Expansion Into China

Beijing nba china and alibaba group today announced an expansion of their partnership that will bring nba content to alibaba s platforms for the first time along with an enhanced online.

Nba expansion into china. The nba has played 12 preseason games in the country in four cities and announced in october 2016 that it will open academies in urumqi jinan and hangzhou. The nba has made global expansion particularly into china a core part of its mission. With the nba s standoff with china showing no end in sight there is about 500 million in direct revenue at stake annually and that money could simply disappear if the standoff drags on for.

What s not china s business is how americans express themselves on. The league s expansion into the chinese market began in the late 1980s when the commissioner at the time david stern convinced china s state run television network cctv to broadcast games on. When it comes to international expansion the nba has been far ahead of its domestic rivals for years.

In 2004 two years after yao joined the league the nba became the first american professional sports league to play in china with a pair of rockets preseason games. How the nba became china s most popular sports league with a boost from tech giants such as weibo and tencent the nba is now the number one followed league in china online clocking 2 9 billion. The controversy began on october 6 2019 after daryl morey the general manager of the nba s houston rockets tweeted about the ongoing pro democracy protests in hong kong china.

Since the 1980s the nba has spent millions of dollars investing in asian markets including china hoping to grow the game of basketball.